https://www.desktopshortcut.uk/digital-consultant-warrington daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1618503157563-ZB4TOHONTC69SU0CBEO8/UK%27s+Leading+Management+Consultants Career Profile - Digital Consultant - Warrington https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588695617700-UAYG1MIJF4JN6M5AK7K2/Ian+Patterson+-+Digital+Consultant Career Profile - Digital Consultant - Warrington - I represent the voice of the connected customer at the top-table, working at the intersection between strategy, people, process and technology. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588770345400-0GXHDVUPA07EY7YXBNOA/Australia Career Profile - Digital Consultant - Warrington Sydney, Melbourne and Brisbane to deliver a digital maturity review for NGS Super and attend a beach wedding. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588769176084-4FUMBEMA06N40RBI57WR/Axe+Factory.PNG Career Profile - Digital Consultant - Warrington Uppsala, Sweden to conduct a workshop for GE Healthcare with an impromptu visit to a traditional axe factory. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588770273759-V1URGR6HRPNX2S2TDXLK/France Career Profile - Digital Consultant - Warrington A snow swept Lyon, France to speak at the Sanofi annual digital leaders event. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588765493218-8KRHPHBF2TOEZ0HY6DWC/Ian+Patterson Career Profile - Digital Consultant - Warrington https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588684377082-JSKLDAY1G0U6LX5L5TPD/Drum+Kit Career Profile - Digital Consultant - Warrington https://www.desktopshortcut.uk/hire-me daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588702681256-744DGCKEFN7GT4DKYIW1/InTouch+Hallway+Cropped.jpg Availability - Be great to hear from you… Call (UK): 077 1919 8678 https://www.desktopshortcut.uk/digital-strategy daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1593526107939-KKUM8VPWAYSATMOTWX8L/Coral+Reef.PNG Digital Strategy - Digital, in all its colourful incarnations is not the centre of the universe. But when we get it right it can be mesmerising. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589284924406-Y717I2KWF0YBOC2GWNGT/NHS+Digital+Strategy Digital Strategy NHS Greater Glasgow & Clyde serves a population of 1.14 million and employs 39,000 staff. That makes for the biggest employer in the region and the largest NHS organisation in Scotland. I was asked to author the five year (2018-2022) digital strategy in 2018. My approach was to engage with as many people as possible, capture their success stories and represent the great work already underway. I then defined a digital direction for this complex, multi-dimensional organisation by setting key focus areas and clear goals. Memorable highlights included a tour of The Queen Elizabeth University Hospital (QEUH) and a conversation with a trauma consultant who had just completed a night shift. I was most pleased to include several Human Impact Stories, a Size & Scale infographic and five Then, Now and Next digital maturity demonstrations. Read more: A new digital strategy for NHS Greater Glasgow & Clyde. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589291438432-IQFT6STDD600GYUN67QW/NGS+Super+Digital+Maturity+Strategy Digital Strategy Established in 1988, NGS Super is the leading Industry SuperFund for non-government education and community organisations. Based in Sydney, NGS support 11,000 employers. In late 2017 I was asked to review the digital strategy, team, technology and estate by conducting a digital maturity review. I delivered a digital strategy and led a technology platform and agency procurement which resulted in a new website and App. The strategy and upgraded digital estate, along with other factors, was highly successful seeing significant growth from $8 Billion Funds Under Management to $12 bn FUM. Managing the agency procurement remotely was a particular challenge which I enjoyed, along with several weeks working in Sydney, Melbourne and Brisbane. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589307849505-XEFIZ8VBR54DMG15S9CA/Castrol+Content+Marketing+Strategy Digital Strategy When CC Wakefield added a measure of castor oil to his motor oil in the early 1900's, they named the new product “Castrol.” Today Castrol is used in driver-less cars, drones, Rolex watches and Mars Rover. I created the digital content marketing strategy for this global heritage brand and supported the long standing business with digital transformation advisory, along with it’s parent company BP. I authored a digital education series for use on Castrol Click, which increased the digital confidence score across the organisation. Most challenging was consideration of the truly international nature of this massive organisation, from directing traffic to the online product selector, to workshop sales in India. I gathered regular digital insights for weekly publication, and sat on the innovation board along with Google, YouTube and some of the Worlds most successful agency partners. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588678344683-5NVO56USAXYDL01IN2YU/Screen+Capture Digital Strategy https://www.desktopshortcut.uk/home daily 1.0 2022-12-15 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588194157650-3FXSF680YNRIL9JOPDAP/Digital+Strategy+Consultant Home - Strategy https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588192162555-EXFLTK4IJSQZ2LCHKDD3/Adapt+Manifesto+Logo Home https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588243331101-6FJPCNTXXQ6P2ZPRHSIM/Digital+Maturity+Review.PNG Home - Digital Maturity Review https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588238561188-BD37BJLT4S05MW3WY999/Digital+Crisis Home - Digital Crisis https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588842905155-LQ2YIC7L7KTUV20KBWRP/Digital+Transformation+Consultant Home - Transformation https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588236352827-4CQ56DM9SMYD01HO1XUD/Ian+Patterson.PNG Home - Profile https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588676449206-PAXOGE5SGXPMCO3QRG6R/Scuba+Icon Home https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588252069038-AKZ2XYT9UM6OW3PDGRL5/Digi-savvy-cat.PNG Home Digi-savvy cat thinks you should… https://www.desktopshortcut.uk/digital-transformation daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588865279572-IJSVDYSPEU2D16V9P0KW/National+Museums+Scotland Digital Transformation National Museums Scotland https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588878393570-TNYOFJEAY2ELSGEJK1SZ/Guardian+Media+Group+-+Digital+Transformation Digital Transformation Guardian Media https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588896883320-EBJCCQ4UU0XJSQ8LEEFB/De+Beers+-+Digital+Transformation Digital Transformation De Beers https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589276834600-ZGV74JJYA5G1O703VDV5/Adelphi+Group+-+Digital+Transformation Digital Transformation Adelphi Group https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588794196771-CWRC625VAYO1NQLQV3E5/Digital+ambition Digital Transformation - Match your digital ambition with the enthusiasm and expertise it deserves. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588880298948-182D1JOHWEXP6I4AJFFB/Castrol+-+Digital+Transformation Digital Transformation Castrol https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588865175256-Z347P3CTOD4XT3QO469R/Translink+-+Digital+Transformation Digital Transformation Translink https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588848143477-662JK2ZN6WGMO7TQW7OC/Shipping+Flags Digital Transformation https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588950811570-3400M3CA1SXAPL0RHMPB/Speak+and+Spell Digital Transformation https://www.desktopshortcut.uk/digital-maturity-review daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588842959474-DCK19S3TPE0O8IGZ83ZS/Digital+Maturity+Categories Digital Maturity Review https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588693891540-8B3WAS0WRI7ZYRTLC777/Tanker+at+Sea Digital Maturity Review - By default, the board of directors is answerable for digital quality of service, yet there are many variables outside of their control. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588685836575-AH7CGILKBX3B938RFDAD/Dry+Dock Digital Maturity Review - Your digital maturity awaits Book a digital maturity review. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588677319334-2LPY84F5M5SI46P2ZVOW/Pixel+Dino Digital Maturity Review https://www.desktopshortcut.uk/adapt-manifesto daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588404857195-MCP91926LU7V19PHOQ8X/Chameleon Adapt Manifesto - The Adapt Manifesto is a mind-set precursor that identifies values and principles required to achieve sustainable adaptability. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588676826785-89OQXXZ78FPUF8Z2KLRQ/Adapt+Manifesto+Logo Adapt Manifesto https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588268521889-LR7CSSNBILHXYYK88VH3/Intouch+Logo+Med.PNG Adapt Manifesto Digital Confidence: Adaptability https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442091362-ZQ0ENW6LVGUUYX1SGS58/ValueSocials.png Adapt Manifesto People over Technology https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588269230018-674NZOMCPMEVP08V9TMH/TDTP+Med.PNG Adapt Manifesto Making the Adapt Manifesto https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442091513-9G6SBSK6JB48NLY17YHY/ValueSocials2.png Adapt Manifesto Always-On over One-Time https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588268692645-PTX7CRUR144TQ9BNBQJU/Techutzpah+Logo+Med.PNG Adapt Manifesto Techutzpah: Top 50 Global Thought Leaders https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442091466-M1QW9INYDU2UOL4BETT3/ValueSocials3.png Adapt Manifesto Evolution over Revolution https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588269801175-UTHJAPMB88FTBSIKNNOF/Accross+the+Pond.PNG Adapt Manifesto Across the Pond - Marketing Transformed Ep. 17 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442091511-7OADPV55B64Y49KZS1M6/ValueSocials4.png Adapt Manifesto Flexibility over Structure https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588268888886-SYPW83M2ZCN3R60WQIR8/Tecknoworks-Med.PNG Adapt Manifesto Digital Transformation: Advice in Times of Crisis https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442091821-00JZT9BJHPKQ94WCZRW7/ValueSocials5.png Adapt Manifesto Strategy over Analysis https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442091694-CHXTZ44R96IYXIIM38UI/ValueSocials6.png Adapt Manifesto Collaboration over Competition https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442091859-UER6P9YN5RF3XYDJLNZZ/ValueSocials7.png Adapt Manifesto Curiosity over Certainty https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442089915-1EDUA10UDNQD45VSQXUI/PrincipleSocials.png Adapt Manifesto Be a Student of Change https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442090036-ILJWGWJG3ZJ2QURZ7EX2/PrincipleSocials2.png Adapt Manifesto Embrace Ambiguity https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442090395-ZSYKR5ECSR5NY90A4K3S/PrincipleSocials3.png Adapt Manifesto Revolution Through Evolution https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442090388-L8HXJAX6HSJEHUF3HPUD/PrincipleSocials4.png Adapt Manifesto Act on Ideas https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442090301-J2252S506I0DSLK3NBJX/PrincipleSocials5.png Adapt Manifesto The Power of AND https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442090395-DT2E8SJE8M9Z712B0WGY/PrincipleSocials6.png Adapt Manifesto Structure for Change https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442090569-L6LPENT3884MUVUNPA7K/PrincipleSocials7.png Adapt Manifesto Walk the Walk https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442090711-Y5AG68OK6XGHRLRYL3AT/PrincipleSocials8.png Adapt Manifesto Everybody on Board https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442091071-L76K8IVJ9ZKRVTSK95ZG/PrincipleSocials9.png Adapt Manifesto Learn, Unlearn, Relearn, Repeat https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588442091047-D71337WCM44KM747ZSDI/PrincipleSocials10.png Adapt Manifesto Fund the Future https://www.desktopshortcut.uk/digital-crisis daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588406099611-HQBFV27A13AIYCXYDGUC/Life+Bouy Digital Crisis - Going digital was supposed to save money, simplify and speed things up; but unforeseen issues with suppliers, skills, systems or standards can cause damage and distress. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589548772402-NVB7AKXK4Q99IKD2JFAG/Help+during+digital+crisis Digital Crisis https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588673931612-T0NO173J7HTZI4T5V849/Covid+Crisis+Plan Digital Crisis - Covid-19 digital crisis package available. Enquire for more details. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588675735447-Y12CM643FTOYM4B7UQTA/Risk+Management.PNG Digital Crisis https://www.desktopshortcut.uk/terms daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589270460741-XSCGVGZUGNZLTW1CQQ37/Boat Terms of Use https://www.desktopshortcut.uk/projectography daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588714416620-1WL5Z7OB1CVKS2VG13OY/Manchester+Metropolitan+University Projectography Digital Transformation Conference, Manchester Met. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/7b47a52c-b2b2-454f-8a5a-66fa4e3efcf3/28-year-career.png Projectography https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589105017556-HWPR6JGQ5WHYHB3SEQUX/Demystifying+Digital+Transformation Projectography LinkedIn Live: Demystifying Digital Transformation. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589103933206-BXZWTRYSX92KKARIKBLB/Becoming+digitally+confident Projectography Four-part CPD accredited training series: Becoming digitally confident (membership required). https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588714518678-QX44IM4HAQU0MTFCCLMS/Leeds+University+Business+School Projectography Guest lecture, Leeds University Business School. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589205271564-2FZZNTI1JLU7M0LEDA3T/Line+Up+for+VersusCancer+2008 Projectography Featuring Manchester music icons; Versus Cancer was reportedly the largest annual charity concert in the UK (2007-08). https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/910f8289-9c84-46b9-9b56-c0c896c8f027/Digital-project-average.png Projectography https://www.desktopshortcut.uk/digital-transformation-business-challenges daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1591791317835-NBF23X7KGZBAE9KR8XCZ/Business+challenges+that+signal+a+need+for+digital+transformation Business Challenges https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588934664202-LLAI8YRHYV6O5QXCMLLT/Digital+Signals Business Challenges - Whilst the premise remains the same, digital transformation can focus on different strategic objectives and take different forms. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588848143477-662JK2ZN6WGMO7TQW7OC/Shipping+Flags Business Challenges https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589021340479-PTINAF9XZH6KPO6QK3CR/Smooth+Criminal Business Challenges https://www.desktopshortcut.uk/demystifying-digital-transformation daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588923306875-I3H9LLLLMNP78DPZ7BM1/Digital+Panic Demystifying Digital Transformation Working definition of digital panic prepared by MIT Center for Information Systems Research. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589014874829-R50LR3ZBWHTE17G5ETY1/Definition+of+digital+transformation Demystifying Digital Transformation https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1591791101129-GU6ZSIB04NK8RYBSULNT/Why+is+Digital+Transformation+so+confusing%3F Demystifying Digital Transformation https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1588904500744-EPLIPF43IL67O8AGLFZ0/Smart+Phone+Ground Demystifying Digital Transformation https://www.desktopshortcut.uk/inspiration daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1591790627467-ZYAIIDJU4ZYFQP0DIDX7/Inspiration Inspiration https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589235161236-QYIYDXHJST77BRJM65A1/I+have+no+special+talent Inspiration https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589235191952-6QFXBIK4ACX07IMZT9KR/Best+thing+about+the+future Inspiration Illustration credit: Ralph Mann. https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1589237919393-N1Q0HGOBCCHKTM86AZWH/Eat+that+frog Inspiration — Mark Twain (abridged) https://www.desktopshortcut.uk/negative-nudging daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/1591791467595-5KIK9GYOLJRSU106R9PO/Negative+Nudging Negative nudging https://www.desktopshortcut.uk/career-infographic daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/5ea9d7ee54c90767cdd2803c/e43cc0a5-58ec-4f03-b641-06fea58796c8/ian-patterson-digital-strategist.png